What You Need To Know About Celebrity Endorsement in China

Celebrity branding or celebrity endorsement is a popular marketing strategy that exerts celebrities’ popularity and influence to promote a product or service. Celebrity titles in advertising deals vary depending on terms of contract and brands’ different naming conventions, but mostly rooted in the commercial value of each celebrity.

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C-biz Liuliangs and The Popular Liuliang Titles

In the Information Age, “liuliang” (流量) is not limited to the digital industry but also widely used in entertainment. It’s short for “liuliang mingxing” (流量明星) which literally means “traffic celebrities.” What does “liuliang” mean? Or… who are they, exactly?

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