Hua Dan in The Modern Chinese Entertainment Industry

Do you know that “flower” has another special meaning in the modern Chinese entertainment industry? It’s the literal meaning of Hua in Hua Dan (花旦) – a term that is rooted in Chinese opera and now refers to Chinese film actresses. What is the origin of Hua Dan? How are Dan variants (Qing Yi, Hua […]

Read more

What You Need To Know About Celebrity Endorsement in China

Celebrity branding or celebrity endorsement is a popular marketing strategy that exerts celebrities’ popularity and influence to promote a product or service. Celebrity titles in advertising deals vary depending on terms of contract and brands’ different naming conventions, but mostly rooted in the commercial value of each celebrity.

Read more