3 Top Performing Arts Schools in China: The Popular Opinions

Beijing Film Academy, The Central Academy of Drama, and Shanghai Theatre Academy are among the top performing arts universities in China that supply the entertainment industry new talents every year.  Through decades of development, these schools’ unique characteristics are implicitly or explicitly demonstrated by their notable alumni. It’s inevitable for netizens to compare these schools […]

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What You Need To Know About Celebrity Endorsement in China

Celebrity branding or celebrity endorsement is a popular marketing strategy that exerts celebrities’ popularity and influence to promote a product or service. Celebrity titles in advertising deals vary depending on terms of contract and brands’ different naming conventions, but mostly rooted in the commercial value of each celebrity.

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