Fandom

How To Use Weibo (International Version) – A Fangirl Edition

Weibo is one of the biggest social media platforms in China used by a great number of celebrities and influencers. The platform is an effective tool for C-biz enthusiasts worldwide to quickly and proactively update Chinese entertainment news and discussions. However, only a few international fans are on Weibo, mostly because of the language barrier.

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Lifestyle

Haute Couture in China’s Fashion Industry

After the issue regarding actress Bai Bing and her Elie Saab Haute Couture dress caused heated discussions among Chinese netizens in late 2020, people started to talk about Haute Couture and how China’s fashion industry is not all about Blue Chip brands.

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Lifestyle

What You Need To Know About Celebrity Endorsement in China

Celebrity branding or celebrity endorsement is a popular marketing strategy that exerts celebrities’ popularity and influence to promote a product or service. Celebrity titles in advertising deals vary depending on terms of contract and brands’ different naming conventions, but mostly rooted in the commercial value of each celebrity.

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Lifestyle

8 Beijing Restaurants Loved by Chinese Celebrities

You love Chinese entertainment and wish to accidentally encounter your favorite celebrities? It’s not that easy considering China is a huge country. However, as a city full of celebrities, Beijing is where your chance of running into them is relatively high, especially at the 8 restaurants below.

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