Lifestyle

Haute Couture in China’s Fashion Industry

After the issue regarding actress Bai Bing and her Elie Saab Haute Couture dress caused heated discussions among Chinese netizens in late 2020, people started to talk about Haute Couture and how China’s fashion industry is not all about Blue Chip brands.

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Lifestyle

6 Blue Chip Brands in China’s Fashion Industry

China’s vibrant fashion industry has its own unique and fascinating terms to classify levels of luxury fashion brands: 6 Da Lan Xue and 8 Da Hong Xue (6大蓝血,8大红血 – lit. 6 big blue blood, 8 big red blood). They are among the top luxury fashion brands that many celebrities would be dying to endorse. Representing […]

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Entertainment

Hua Dan in The Modern Chinese Entertainment Industry

Do you know that “flower” has another special meaning in the modern Chinese entertainment industry? It’s the literal meaning of Hua in Hua Dan (花旦) – a term that is rooted in Chinese opera and now refers to Chinese film actresses. What is the origin of Hua Dan? How are Dan variants (Qing Yi, Hua […]

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Lifestyle

What You Need To Know About Celebrity Endorsement in China

Celebrity branding or celebrity endorsement is a popular marketing strategy that exerts celebrities’ popularity and influence to promote a product or service. Celebrity titles in advertising deals vary depending on terms of contract and brands’ different naming conventions, but mostly rooted in the commercial value of each celebrity.

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