Lifestyle

6 Tips that Got Me a Scholarship to Tsinghua

Story by Myungzhu Google only takes 5 seconds to find thousands of articles on how to get a scholarship to Chinese universities, but every personal experience is unique. Last year, I got admitted to the Global Business Journalism Master Program at Tsinghua University with a Chinese Government Scholarship (CGS). If studying in China is your […]

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Lifestyle

Haute Couture in China’s Fashion Industry

After the issue regarding actress Bai Bing and her Elie Saab Haute Couture dress caused heated discussions among Chinese netizens in late 2020, people started to talk about Haute Couture and how China’s fashion industry is not all about Blue Chip brands.

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Lifestyle

6 Blue Chip Brands in China’s Fashion Industry

China’s vibrant fashion industry has its own unique and fascinating terms to classify levels of luxury fashion brands: 6 Da Lan Xue and 8 Da Hong Xue (6大蓝血,8大红血 – lit. 6 big blue blood, 8 big red blood). They are among the top luxury fashion brands that many celebrities would be dying to endorse. Representing […]

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Lifestyle

What You Need To Know About Celebrity Endorsement in China

Celebrity branding or celebrity endorsement is a popular marketing strategy that exerts celebrities’ popularity and influence to promote a product or service. Celebrity titles in advertising deals vary depending on terms of contract and brands’ different naming conventions, but mostly rooted in the commercial value of each celebrity.

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Lifestyle

8 Beijing Restaurants Loved by Chinese Celebrities

You love Chinese entertainment and wish to accidentally encounter your favorite celebrities? It’s not that easy considering China is a huge country. However, as a city full of celebrities, Beijing is where your chance of running into them is relatively high, especially at the 8 restaurants below.

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