Golden Broom Awards – The Chinese Razzies, Why Not?

Everyone may have already been familiar with the parody award show Golden Raspberry Awards or Razzies which honors the worst cinematic performances. Golden Broom Awards is China’s answer to Hollywood’s Razzies. 

The Overview of The Golden Broom Awards

China’s Youth Film Handbook (青年电影手册) magazine featuring independent film reviews was established in 2007 by film critic, screenwriter, and director Cheng Qingsong. The magazine is best known for its annual Golden Broom Awards (中国电影金扫帚奖) with the aim to select the most disappointing Chinese-language films. Besides that, Youth Film Handbook also hands out the Awards for Excellence in Chinese-language films. The awards were held annually starting from 2010. 

An artwork of the Golden Broom Awards

Reputation-wise, Youth Film Handbook’s awards are nowhere near the major Chinese-language movie awards like Golden Horse, HKFA, or Golden Rooster, but they still have particular influence media-wise. Chinese media and netizens are still looking forward to the discussions revolved around the awards every year.

The first A-list Actor to Accept His Golden Broom Award

In 2018, Wang Baoqiang, who won the “Most Disappointing Director Award” at the 9th Golden Broom Award for his movie “Buddies in India,” appeared unexpectedly at the ceremony held in Beijing. As one of the highest-grossing actors in Chinese film history, Wang Baoqiang became the first A-list filmmaker in the history of the Golden Broom Award to receive the award personally.

Wang Baoqiang in “Buddies in India”.

During his speech, Wang Baoqiang admitted that “the Golden Broom Award is not a particularly glorious award to receive,” but he explained the reason he accepted the award in person, “I love movies, I respect movies, I respect the audience, I respect all the seniors sitting here.” 

The actor shared “This is my directorial debut, I did lack experience and had many shortcomings. I hope this is the first time and also the last time.”

Wang Baoqiang at the 9th Golden Broom Awards Ceremony

Wang also thanked the Golden Broom Awards for giving him the opportunity to say an apology to the audience. He promised “Now, it seems that I owe the audience once. I will continue to learn and work hard. I believe that in the future I will definitely become a qualified director in everyone’s mind.”

His speech was interrupted several times by the applauses of the audience, the host, and the award-presenting guests. At the end of the speech, when the host asked Wang Baoqiang about his next work, Wang Baoqiang refused to answer and said, “I am here to accept the award sincerely. There is no need to promote my new film.”

The Purpose and Future of The Awards

​On the Zhihu topic “What do you think about Wang Baoqiang personally receiving the Golden Brooms Award?”, Cheng Qingsong – the founder of the Golden Broom Awards – shared his thoughts, “No plan, no conspiracy, no hype, Baoqiang is sincere to accept the award.”

“Baoqiang is not the first person to receive the award, but he is the first superstar to receive the award in person. I think he is worthy of praise.” The film critic praised, “He is able to face criticism. As the Chinese saying goes ‘humility makes room for progress,’ he listens to the audience’s views on his film. These courageous actions can make him a stronger person.”

Cheng Qingsong - the founder of the Golden Broom Awards
Cheng Qingsong – the founder of the Golden Broom Awards.

In his answer, Cheng Qingsong revealed that his aim of holding the Golden Broom Awards stemmed from his love for Chinese movies. In the year the award was founded, movie production began to boom which led to the emerging of a large number of bad movies. To him, films should have been a service that satisfied the audience. It was a sad thing when the audience was left frustrated after watching a movie. He hoped that there would be an award to express the voice of the audience.

The founder of the Golden Broom Awards observed that during the years the awards were held, the number of bad movies was increasing, but that of good movies was also growing. There was also the rise in producer’s and filmmakers’ awareness of how it took good films to retain the audience. However, it was unfortunate that the audience still thought that there should have been ten “worst movie awards” as three were too few.

Regarding the future of the awards, Cheng stated “As long as it is allowed, I will continue to do it. […] I hope that one day, fewer people will win these awards, and the Golden Broom Awards will be vacant.”

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