What are the major TV stations in China? What are the top social platforms for C-biz fangirls?
Five Major TV Stations
China Central Television (CCTV)/ Yangshi (央视)
CCTV is a Chinese state-controlled broadcaster that plays a central part in the Chinese government’s propaganda network. With its extensive number of channels and multiple languages support, CCTV is accessible to more than one billion viewers.
Celebrities who regularly appear in CCTV’s programs, especially the CCTV New Year’s Gala (which is also known as Chun Wan – 春晚), are believed to have recognitions from the government and easy access to better resources.
Hunan TV (湖南卫视)
Hunan TV is the biggest provincial television station in China. It’s China’s second-most-watched channel only after CCTV-1. Hunan TV is sometimes referred to as Mango TV (芒果台) because its logo resembles a golden mango.
Notable Programs: Happy Camp, Where Are We Going Dad?, I Am a Singer, Super Vocal, Day Day Up, etc.
Dragon TV (东方卫视)
Dragon TV’s headquarters is located in Shanghai. International perspective has a great influence in the TV station’s content and program production. Dragon TV is also referred to as Tomato TV (红柿台) because of the shape of its logo.
Notable Programs: Chinese Idol, China’s Got Talents, Go! Fighting, etc.
Zhejiang TV (浙江卫视)
Zhejiang TV is one of the popular provincial television stations in China. It became famous for its singing contest program “The Voice of China,” which was rebranded to “Sing! China” later on. Zhejiang TV has several nicknames: 2 TV (二台), Blueberry TV (蓝莓台), Blue Whale TV (蓝鲸台).
Notable Programs: The voice of China/ Sing! China, Keep Running, Ace vs Ace, etc.
Jiangsu TV (江苏卫视)
Jiangsu TV is Jiangsu’s provincial TV channel and also one of China’s major TV channels. Similar to other TV stations, Jiangsu TV is usually referred to as Lychee TV (荔枝台) because of its logo.
Notable Programs: If You Are the One, The Brain, etc.
Three Major Social Platforms
Weixin is the most popular messaging app in China owned by tech giant Tencent. More than just a messaging app, it is a “super app” that comprises social media, digital payment service, and mini-programs which are other apps inside the “super app.” Weixin’s international version is WeChat.
When a C-citizen mentions his/her friend circle (朋友圈), he/she is most likely talking about his/her Weixin’s feeds. Weixin is relatively private because people tend to interact with friends they know in person.
Weibo is the largest social network in China owned by Sina Corporation. Weibo is considered a combination of Twitter and Facebook which focuses on the most trending news about various events inside and outside of China.
This is the haven for fangirls since there are many official accounts of celebrities, fan clubs, organizations, and brands where fangirls can interact with their idols, their communities and get the fastest news about almost everything.
Douban is a forum-like social networking platform that discusses and rates various works from music, movies, books, photography to fashion, technology,… Douban users are considered highly knowledgeable who are middle-class people living in large cities. Indeed, the reviews on Douban are trusted by many people and have an influence on word-of-mouth marketing, until the water army (水军 /shuijun/) becomes a serious issue heavily affecting the trustworthiness of Douban rates.
Group (小组) is a prominent feature of Douban. Melon Group, Duck Group, Goose Group, etc. are Douban groups dedicated to showbiz gossip. Each group has different characteristics, with one could have many anti-fans of a celebrity while another has a lot of his/her fans. Moreover, the Douban group is a huge marketing channel where industry insiders promote their works/ artists or defame their competitors by using water army and paid posters for respective purposes. Therefore, comments or posts from Douban groups are NOT valid information sources as well as a representation of the public opinions.